The Brief
Develop a Brand Identity and strong marketing campaign that:
- Drive Product adoption
- Build Top of Mind Awareness
- Build a trust worthy, innovative, transparent and customer centric brand
- Drive customer engagement on various platforms
What Communication?
Based on the insights gathered, SmartCredit’s communication should be:
relatable, employing everyday situations to describe SmartCredit’s value proposition;
emotive, humanizing SmartCredit to douse tensions and portray the brand as a friend that can be trusted, and someday borrowed from;
humorous and exciting, to foster brand memorability and recall
Creative direction 1
All the good things
This direction brings to mind the things that make SmartCredit different from other lending services
Creative direction 2
The good Guy
This direction puts a human face on the SmartCredit service and speaks to the heart
